Do you want more people to watch the content you post on YouTube? You're in the right place because the role of this article is to teach you how to advertise on your own YouTube channel with SEO tactics.
My first video clip on YouTube barely reached 140 views. I really wanted to increase the audience on this channel, but unfortunately, I don’t know tactics to do so. I originally distributed the link via Social Media groups and forums, but are unsuccessful. If you are in the same situation or if you have a YouTube channel and want to develop it, this article is for you.
Besides group distribution, we have SEO optimization that works even for YouTube clips. The good part is that it is much easier to reach the top using a YouTube video. On the other hand, it is much more difficult to reach a high position on Google by optimizing one of your blog pages. This is because YouTube is a mega-authority right now.
Using a tool like Link Explorer provided by Moz, you can see that the youtube.com domain authority is 100. Moz developed this system to calculate and measure the web domain authority on a scale of 1 to 100. Basically, it has a maximum authority score that a domain can have.
After optimizing most of my videos, the traffic on my YouTube channel has increased exponentially. Ok now, you may be wondering how to get more YouTube visits and how to increase your channel?
The first step is to find keywords around which a video can be optimized. You can tell if a word is appropriate by doing a simple Google search. Notice if the video results are displayed on the first page of Google. If no video can be found here, it means that you should search for another more suitable keyword in this regard. However, if you find more video clips after this check, we can go to the next step.
Even if you use an area that has a lot of authority, it does not guarantee that you will reach the top. Just type this word found in the keyword explorer (a tool also developed by Moz) to find out what the level of difficulty is.
Now, the difficulty is relative, but if you are at the beginning, it is advisable to choose only keywords which have a difficulty lower than 20/25. Okay, those numbers are not a nailed down rule. An authoritative YouTube channel will be easier to reach than a new one. So if you are at the start it means that you have little authority and choosing competitive keywords will not help. Here is what the authority of a YouTube channel represents and how you can increase the reputation of your channel.
Do you think you can reach the top for this chosen keyword? It's time to discuss the next step.
If this clip which now ranks # 1 on YouTube or Google did not meet the requirements and was not of quality, it certainly could not be there. Watch this video and watch the content, write down some key ideas. I'm not telling you now to plagiarize the content. Just look at the first position and it captures some main ideas such as:
You will notice that you can find different results for YouTube and Google for the same keyword. Indeed, YouTube does not currently have the same luxury of algorithms as Google. This makes it much easier to get traffic from YouTube searches than from Google. However, your interest is to occupy a high position in both search engines. Thus, your video material will receive more traffic because it will come from two sources.
It's time to seriously design this video. If you are shooting, it is advisable to have a Full HD camcorder and to make sure the sound is clear. If it is an informative guide, deepen as much as possible by giving your future visitors to complete information. For example, you can present a tourist area, make sure the picture and sound are flawless and that you have captured exactly what is most interesting.
Equally important is the level of relevance of this material. Even if it's of good quality, don't expect it to come up with an inappropriate keyword. Therefore, it is advisable to ask yourself: is this video a good answer for this keyword? It is very important to understand that each search term is unique. In each niche or field, another tactic must be approached, so you will have to find another strategy.
After you've worked on your video and made the most of the tweaks, it's time to upload it to YouTube. Here, the video optimization process really begins. Here are the key elements of optimizing a YouTube video:
The video keyword chosen must be present in the title. Another important aspect is to build a really strong title. The title aims to best represent the video. Bypass cheap clickbait techniques, as they can have a negative effect.
An ideal title should be between 55 and 67 characters long, but this is not a rule. My recommendation is not to keep the title too short, as it will certainly not convey enough information. A longer title will be more specific and give more details to both the public and the search engines.
YouTube provides you with a description area limited to 5,000 characters. It is a good idea to use this box to best describe your video footage. So when you do this, you have several advantages:
First, this description allows search engines to see what your video is about.
Second, it gives visitors useful information about this video.
The presence of the keyword in the first sentence of the description
Another habit that can give you an SEO boost is the presence of the keyword in the first sentence of the description. I always take this into account.
Fill in the tag area using keywords that best represent your content. Like the description, these tags help you better identify the subject of your material.
It suffices that this word appears 2 or 3 times at most in the description. It first appears in the introduction, then you can drag it into the text up to 2 times.
You can then link to your social media accounts or your site. I notice that this practice is used by most.
Another detail is this preview image called miniature. Here are the objectives of a well-made miniature:
I was saying that the YouTube domain is a mega-authority. From the start, you will have an advantage in the Google ranking, but that does not even guarantee 1% that you will rank in the first positions. You need a few external links (you will come across this term sometimes called backlinks) to this address in your video. I also emphasize that the links must be relevant and come from quality sites. I think you don't need a lot of links, often 2 or 3 quality external links are enough.
Fortunately, optimizing a video on YouTube is fairly straightforward. There's nothing technical in the middle, but often the really hard part is finding the right search terms. The most important thing is to really design the highest quality videos. If you don't have very good materials, there is absolutely no point in starting to optimize them.
Another thing to keep in mind is not to think about content separately from the SEO side. These two must be linked in such a way as to result.
You can only expect good results if you apply these conditions. Even so, the real results usually appear after a few months. Of course, we cannot answer them precisely because the context of each video is different. Now, if you've decided to start a new YouTube channel, these seriously applied practices can help you a lot. However, if you want to develop an existing channel that you already own, you should, if possible, re-optimize these videos.
Access traffic statistics and see what keywords the world is reaching you for. Then, based on these sentences, re-optimize your clips. Okay, this tip only applies if you already have traffic from Google or YouTube.
This is another good question, but it is difficult to answer since there are many factors here. I think if you really persevere and do everything right, you can even exceed 100,000 views in a single clip.