What does Content Marketing mean? 60 ideas and ways to do it

Content Marketing Becomes the Most Effective Method of Capturing Consumer Attention.

In this context, from the overheated media industry, content marketing is a valve for marketers and consumers.

However, content marketing is not a new concept. The big brands used it long before the appearance of the Internet.

Even though the term was first used in 1996 by John F. Oppedahl according to Wikipedia, the famous company John Deere seems to have been among the first to use a content marketing strategy. Unconsciously in terms of terminology, but extremely well anchored in the needs of the target market at the time. In 1895 he launched the magazine "The Sillon", with the aim of providing valuable information to farmers in terms of increasing the profitability of their work. SEO service providers can use this almost inexhaustible source of ideas to their advantage and their customers.

Let's see what content marketing means?

It "represents a strategic marketing approach, oriented towards the constant creation and distribution of precious and relevant content, in order to capture and retain the attention of a core of consumers, who will eventually buy our products/services."

Content marketing is "a form of marketing focused on creating, publishing and distributing content for a target market, usually online, in order to attract as many new customers as possible".

There are two solid yet different definitions. Personally, I prefer the first definition with the mention that I would add the term "online" in the second. We must recognize the importance of the online component in modern marketing and in particular in content marketing strategies.

However, since I think that simply defining the term does not help us understand the concept, I invite you to continue to discover more elements of content marketing.

What goals can we set for a content marketing campaign?

Like any marketing approach, setting up a content marketing campaign should set concrete goals. You can say that most marketing campaigns have goals. And you were right. What campaign is not aimed at capturing the attention of consumers, increasing brand awareness or increasing sales?

But, as we have seen, it is becoming increasingly difficult to attract the attention of consumers, the generation of qualified leads is very expensive through traditional marketing, customer confidence is an aspect of which many 'companies only dream. Through content marketing, these goals become more tangible, more realistic.

Goals more easily achieved through content marketing:

• Capturing the attention of the target audience
• Generation of qualified leads (requests)
• Increase brand visibility (notoriety)
• Build a relationship based on trust between the company and consumers
• Facilitate obtaining quality links for SEO
• Sales growth

The relationship between content marketing and consumer needs

The consumer is constantly evolving. Her needs too. When Abraham Maslow, a renowned American humanist psychologist, published in 1954 the famous pyramid of needs, people had needs that better corresponded to the first three layers of the pyramid: physiological needs, security needs and needs. love and belonging. Over time, consumers have evolved today and their needs are found in the last two highest positions in the pyramid: the needs related to self-esteem and development.

It is obviously more difficult to meet these complex needs. People have to meet, resonate, be empathetic if you want to make the mark. But how do you get these emotions, these feelings from consumers? how can we get so close to consumers so that we can believe them and turn them into customers?

Anticipate existing needs and first meet the information needs of consumers. Today, more than ever, purchasing decisions are based on information. The information must be concrete, relevant, come from credible sources and last but not least, be sufficient.

The power of content marketing lies precisely in this incredible ability to provide the target audience with this essential information, at different stages of the purchasing process, so that they can make the purchasing decisions that benefit them the most.

With content marketing, companies show they are ready to offer before they ask.

Here is a list of 60 ideas and ways to do content marketing.

Extras: Generating quality content is not the easiest thing. It takes time and resources (of all kinds). I, therefore, recommend that you do not perform this work. The magic effect (conversion) occurs if the content is relevant to the person who consumes it, NOT if it is very quantitative. Basically, make a little content but the quality is better than a lot and stupid.

Have fun!

60 ideas and types of content

1. Topics "How to" (10 ideas how to ..)
2. Case Studies
3. Charts / Charts
4. Useful applications / tools
5. Opinions on popular topics
6. Reports on complex topics
7. PDF ebooks
8. Vlogs
9. Emails / Newsletters
10. Templates
11. Illustrations
12. Questioning
13. Summary of some books
14. PowerPoint Presentations (slides)
15. Reviews
16. Useful resources
17. Quotes
18. FAQ (frequently asked questions)
19. Test
20. Webinars
21. Podcasts
22. PDF guides
23. Photo Collage
24. Specialized research
25. Infographic
26. Press releases
27. Ask
28. Interviews
29. Working procedures
30. Predictions
31. Strategies
32. Before / After material
33. Memories
34. Games
35. Timelines
36. Issues
37. Blog articles
38. Tutorial
39. Trends
40. Guest posts
41. Myths destroyed
42. Live (Facebook, Youtube)
43. Survey
44. Stories from the history of the company
45. Curiosities
46. Contests
47. Best practices
48. Lists (exactly as it is)
49. Mini-courses
50. Experiments
51. Tips & Tricks
52. Calculation formulas
53. Strategy execution flows
54. Demotion
55. Calendar
56. Debates (pro-cons)
57. News / News
58. Testimonial
59. Metaphors
60. Audio recordings