The SEO industry around the world is changing fast, and every marketing person needs to be up to date with Google algorithm updates to make sure the sites they work with are ranked well in Google search results. these backlinks remain just as crucial to a strategy as when they were first created. Nowadays, backlinks are a very common phase in the SEO world, and if you are involved in the industry, you know that backlinks are vital to a website's performance.
Backlinks occur on the Internet when a site mentions another site and links to it. Also referred to as "inbound links", backlinks link through their external websites. These links from external domains point to pages in your own domain. Whenever backlinks appear, it's like getting a vote for a web page. The more votes you get from the authorized sites, the more positive the ranking and the visibility of the search for a site are.
Backlinks are important for both search engines and end-users. For search engines, it helps them determine how authoritative and relevant your site is on the topic you're on. Furthermore, links to your website are a signal to search engines that other external websites approve the content.
If many sites link to the same page or website, search engines may interpret that the content is worth being linked to and therefore deserves to be ranked higher on a SERP (search engine results page). search).
For many years, the amount of backlinks has been an indicator of a page's popularity. But today, algorithms such as the Google Penguin update, have been created to help other ranking factors; pages are ranked higher based on the quality of the links they get from external sites and less on quantity.
In addition, backlinks are important for end-users because they help people find relevant information from websites with authority in the field.
To make sure you have quality backlinks to your website, make sure you analyze the sites of your competitors and see where they attract backlinks.
You can start with an ad campaign and press releases and then continue with a guest posting campaign.
Explanations for those who resort to independent services of backlinks (especially blackhat).
Rule no. 1 - do not buy links on government websites (.gov.tld, .gob.tld, .gov etc.), regardless of the country. More than likely there are broken sites and you have the chance to catch up with the police.
Rule no. 2 - do not buy links on sites belonging to organizations such as EU, UN, NATO etc., but also on sites of mayors, police stations etc.. The same reason as in rule no.1.
Rule no. 3 - do not abuse .edu links, even if you read online that they do wonders overnight. Rest assured that I don't. If the opportunity arises, avoid buying links on the index of some major universities in America. A link on Stanford University's homepage can create legal problems as big as a link on fbi.gov. A large university respects itself and does not sell links to online movie or porn sites. Those in the university management will not hesitate to claim that you have accessed their server and made changes to the site, even if you just bought a backlink.
Blackhat backlinks services are generally based on several methods used for years.
Hidden Backlinks in different sections of the site, which can be:
visible only for search engine booties
hidden from CSS
hidden under transparent images invisible to the naked eye
hidden under words or phrases not related to the "anchor" you need
Hidden backlinks fall into the "cloaking" category.
Visible backlinks, which can be:
posted on the blogroll (in the case of blogs) - these are in 99.99% of the cases sitewide links
added in the footer
in the content of one or more pages
under visible images
First of all, find out what kind of links are and what quality sites have. Page Rank is no longer relevant. Page Authority and the Domain Authority offered by MOZ are not official Google metrics and can fail or be manipulated.
If the links are sitewide, you will need to consider the pluses and minuses of a sitewide link. Do not throw and buy only links in the blogroll, unless you want to hit & run and do not care if you risk a penalty.
Avoid footer links. They are toxic.
Look carefully at the source of the sites if there are links to pharmaceuticals, porn sites, or shops with original clothing imitations and accessories. DO NOT USE THE AREAS CONTAINING LINKS LIKE THIS.
If the antivirus is on the air when you access the page, or the warning appears in the browser that the site is compromised, DO NOT USE THAT DOMAIN.
If you buy links to blogs or broken Joomla sites, you will need to check weekly that those sites have not been broken by someone else who has put up their own links. Otherwise, the links you rely on to grow your site will pull you down a lot.
To check sites if they have any other hidden or "face-to-face" promotional links, use tools to detect outbound links, but you must also manually check each site separately.
Manual checking is relatively simple. Below are the most common ways to find hidden links from others, or to check if your hidden links are still in place.
For links visible only to search engine bots use a browser add-on that will change the user agent. You will have to use when accessing the user-agent Googlebot page, but it is advisable to check also with the user-agent of a smartphone (especially Android), to find any exploits that are executed only on a mobile. After you change your user agent enter the site and look carefully if something dubious appears. Don't forget to check the source of the page.
Don't forget to check the links below the images. Sometimes they are hidden under transparent images that are not visible to the naked eye but can be easily found at the source of the page.
Be careful not to buy links with the Nofollow attribute. It is advisable to check weekly if the links are in place and in the meantime, no one has put the Nofollow attribute.
If you want to set up a site with links from foreign sites, written in other languages, you will have atypical results. That is, either it will increase the site, or it will be penalized, or it will increase and it will be penalized, or nothing will happen and lose the money on the links.
Links visible only to search engine bots (based on user-agent) are easily detected by Google. Google Bots use the normal browser user agent just to detect such links.
Special TLDs raise flags and can also bring you a manual check on your head. That's why it's good to avoid a massive link building campaign on .edu domains.
If you are unlucky enough to buy links on broken sites, you should be aware that these links may disappear at any time. So do not pay the links for a very long time if you take them for rent. It is preferable to pay monthly for each link or to request their replacement in case they disappear, without additional costs. Or, the best and fairest solution, pay a small fee so that each link is never removed.
Even if the links are qualitative, not every domain will rank well. There are many factors that contribute to the ranking, and this includes the structure of the site, content, even the template used. If you are unlucky you can be one of those who did everything like the book, but the field will not rank as you expect. It happens.